Nixie vs Something & Nothing · Bay Area shelf head-to-head
Nixie and Something & Nothing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupSomething & Nothing sits further up the premium end
Nixie
Something & Nothing
56
brand power
29
43
products
10
3
categories
2
5
subcategories
3
19
grocers
7
11.3¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Something & Nothing
Distribution · 30% of score79·29
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Something & Nothing
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Something & Nothing
