No Label Eb vs Jelly Belly · Bay Area shelf head-to-head
No Label Eb and Jelly Belly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jelly Belly is in more Bay Area grocersJelly Belly fields the deeper lineupJelly Belly sits further up the premium end
No Label Eb
Jelly Belly
21
brand power
20
10
products
51
1
categories
2
4
subcategories
6
2
grocers
5
$1.03
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Label Eb▭ Jelly Belly
Distribution · 30% of score8·21
N
J
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Label Eb
no top category Jelly Belly doesn’t also play in.
only Jelly Belly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only No Label Eb · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Label Eb · Jelly Belly
