Nongshim vs Samyang Foods Co., Ltd · Bay Area shelf head-to-head
Nongshim and Samyang Foods Co., Ltd, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nongshim fields the deeper lineupNongshim sits further up the premium end
Nongshim
Samyang Foods Co., Ltd
46
brand power
44
38
products
29
2
categories
4
2
subcategories
6
6
grocers
6
56.0¢
price per oz
46.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nongshim▭ Samyang Foods Co., Ltd
Distribution · 30% of score25·25
N
S
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nongshim
only Samyang Foods Co., Ltd
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nongshim · 1
only Samyang Foods Co., Ltd · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nongshim · Samyang Foods Co., Ltd
