Noot vs Hiyo · Bay Area shelf head-to-head
Noot and Hiyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineup
Noot
Hiyo
13
brand power
34
4
products
18
1
categories
2
1
grocers
4
$14.99
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noot▭ Hiyo
Distribution · 30% of score4·17
N
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noot
no top category Hiyo doesn’t also play in.
only Hiyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Noot · 0
no exclusive doors — everywhere Noot is, Hiyo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noot · Hiyo
