Northern Chef vs Santa Monica Seafood · Bay Area shelf head-to-head
Northern Chef and Santa Monica Seafood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef carries more Brand PowerNorthern Chef is in more Bay Area grocers
Northern Chef
Santa Monica Seafood
26
brand power
18
6
products
8
2
categories
1
4
subcategories
3
5
grocers
1
$17.48
avg price
$29.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Northern Chef▭ Santa Monica Seafood
Distribution · 30% of score21·4
N
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northern Chef
only Santa Monica Seafood
no top category Northern Chef doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Northern Chef · 5
only Santa Monica Seafood · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Northern Chef · Santa Monica Seafood
