Nounós vs Fage · Bay Area shelf head-to-head
Nounós and Fage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fage carries more Brand PowerFage is in more Bay Area grocersFage fields the deeper lineupNounós sits further up the premium end
Nounós
Fage
34
brand power
52
9
products
23
1
categories
1
1
subcategories
2
13
grocers
19
59.2¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nounós▭ Fage
Distribution · 30% of score54·79
N
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nounós
no top category Fage doesn’t also play in.
only Fage
no top category Nounós doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nounós · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nounós · Fage
