Now Designs vs Local Hive · Bay Area shelf head-to-head
Now Designs and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineup
Now Designs
Local Hive
23
brand power
37
3
products
13
1
categories
2
1
grocers
14
$35.16
avg price
$11.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Designs▭ Local Hive
Distribution · 30% of score4·58
N
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Designs
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Local Hive is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Designs · Local Hive