Nubian Heritage vs Juniper Ridge · Bay Area shelf head-to-head
Nubian Heritage and Juniper Ridge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Juniper Ridge carries more Brand PowerJuniper Ridge is in more Bay Area grocersJuniper Ridge fields the deeper lineupJuniper Ridge sits further up the premium end
Nubian Heritage
Juniper Ridge
25
brand power
30
14
products
17
1
categories
2
3
subcategories
3
2
grocers
3
$1.65
price per oz
$2.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nubian Heritage▭ Juniper Ridge
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nubian Heritage
no top category Juniper Ridge doesn’t also play in.
only Juniper Ridge
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nubian Heritage · 1
only Juniper Ridge · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nubian Heritage · Juniper Ridge
