Nubian Heritage vs The Grandpa Soap Company · Bay Area shelf head-to-head
Nubian Heritage and The Grandpa Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nubian Heritage
no top category The Grandpa Soap Company doesn’t also play in.
only The Grandpa Soap Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nubian Heritage is, The Grandpa Soap Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nubian Heritage · The Grandpa Soap Company