Nugo vs Thinkkids · Bay Area shelf head-to-head
Nugo and Thinkkids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nugo carries more Brand PowerNugo is in more Bay Area grocersNugo fields the deeper lineupThinkkids sits further up the premium end
Nugo
Thinkkids
39
brand power
9
24
products
2
1
categories
1
10
grocers
1
$2.92
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nugo▭ Thinkkids
Distribution · 30% of score42·4
T
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nugo
no top category Thinkkids doesn’t also play in.
only Thinkkids
no top category Nugo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nugo · Thinkkids