Nulaid vs Bob Evans Farms · Bay Area shelf head-to-head
Nulaid and Bob Evans Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob Evans Farms carries more Brand PowerBob Evans Farms is in more Bay Area grocersBob Evans Farms fields the deeper lineup
Nulaid
Bob Evans Farms
10
brand power
30
3
products
13
1
categories
4
2
grocers
3
$9.32
avg price
$6.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulaid▭ Bob Evans Farms
Distribution · 30% of score8·13
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulaid
no top category Bob Evans Farms doesn’t also play in.
only Bob Evans Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nulaid · 2
only Bob Evans Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulaid · Bob Evans Farms