Numi vs Red Rose · Bay Area shelf head-to-head
Numi and Red Rose, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupNumi sits further up the premium end
Numi
Red Rose
53
brand power
14
29
products
3
2
categories
1
5
subcategories
1
20
grocers
7
51.8¢
price per item
12.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Red Rose
Distribution · 30% of score83·29
R
carried in 20 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Red Rose
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Red Rose
