Numi vs Rishi · Bay Area shelf head-to-head
Numi and Rishi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineup
Numi
Rishi
53
brand power
7
29
products
2
2
categories
1
5
subcategories
2
20
grocers
2
$8.89
avg price
$7.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Rishi
Distribution · 30% of score83·8
R
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Rishi
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Rishi