Numi vs Silk Road · Bay Area shelf head-to-head
Numi and Silk Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupSilk Road sits further up the premium end
Numi
Silk Road
53
brand power
22
29
products
9
2
categories
1
5
subcategories
5
20
grocers
8
51.8¢
price per item
95.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Silk Road
Distribution · 30% of score83·33
S
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Silk Road
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Silk Road
