Numi vs Silk Road Teas · Bay Area shelf head-to-head
Numi and Silk Road Teas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupSilk Road Teas sits further up the premium end
Numi
Silk Road Teas
53
brand power
10
29
products
2
2
categories
1
5
subcategories
1
20
grocers
5
51.8¢
price per item
87.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Silk Road Teas
Distribution · 30% of score83·21
S
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Silk Road Teas
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Silk Road Teas