Numi vs Sportea · Bay Area shelf head-to-head
Numi and Sportea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupSportea sits further up the premium end
Numi
Sportea
53
brand power
12
29
products
2
2
categories
1
5
subcategories
2
20
grocers
5
51.8¢
price per item
$2.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Sportea
Distribution · 30% of score83·21
S
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Sportea
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Sportea