Numi vs Steep By Bigelow · Bay Area shelf head-to-head
Numi and Steep By Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineup
Numi
Steep By Bigelow
53
brand power
0
29
products
5
2
categories
1
5
subcategories
3
20
grocers
1
$8.89
avg price
$5.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Steep By Bigelow
Distribution · 30% of score83·4
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Steep By Bigelow
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Steep By Bigelow