Numi vs Steven Smith Teamaker · Bay Area shelf head-to-head
Numi and Steven Smith Teamaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupSteven Smith Teamaker sits further up the premium end
Numi
Steven Smith Teamaker
53
brand power
19
29
products
5
2
categories
1
5
subcategories
3
20
grocers
5
51.8¢
price per item
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Steven Smith Teamaker
Distribution · 30% of score83·21
S
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Steven Smith Teamaker
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Steven Smith Teamaker