Numi vs Whittard · Bay Area shelf head-to-head
Numi and Whittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineup
Numi
Whittard
53
brand power
18
29
products
9
2
categories
1
5
subcategories
5
20
grocers
1
$8.89
avg price
$15.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Whittard
Distribution · 30% of score83·4
W
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Whittard
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Whittard