Numi vs Yerba Buena Tea Co. · Bay Area shelf head-to-head
Numi and Yerba Buena Tea Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupYerba Buena Tea Co. sits further up the premium end
Numi
Yerba Buena Tea Co.
53
brand power
12
29
products
4
2
categories
1
5
subcategories
2
20
grocers
1
$8.89
avg price
$20.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Yerba Buena Tea Co.
Distribution · 30% of score83·4
Y
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Yerba Buena Tea Co.
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Yerba Buena Tea Co.
