Numi vs Yogi Tea · Bay Area shelf head-to-head
Numi and Yogi Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi is in more Bay Area grocersYogi Tea fields the deeper lineupNumi sits further up the premium end
Numi
Yogi Tea
53
brand power
52
29
products
46
2
categories
1
5
subcategories
4
20
grocers
18
51.8¢
price per item
39.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Yogi Tea
Distribution · 30% of score83·75
carried in 20 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Yogi Tea
no top category Numi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Yogi Tea
