Nutella B-ready vs Loacker · Bay Area shelf head-to-head
Nutella B-ready and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Nutella B-ready
Loacker
14
brand power
52
2
products
35
2
categories
3
2
subcategories
4
2
grocers
16
$4.49
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella B-ready▭ Loacker
Distribution · 30% of score8·67
N
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutella B-ready
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutella B-ready · 0
no exclusive doors — everywhere Nutella B-ready is, Loacker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella B-ready · Loacker