Nutpods vs Laird Superfood · Bay Area shelf head-to-head
Nutpods and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods is in more Bay Area grocersLaird Superfood sits further up the premium end
Nutpods
Laird Superfood
50
brand power
48
29
products
29
2
categories
5
2
subcategories
8
14
grocers
11
27.2¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutpods▭ Laird Superfood
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutpods
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutpods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutpods · Laird Superfood
