Nuts For Cheese vs Parmela Creamery · Bay Area shelf head-to-head
Nuts For Cheese and Parmela Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuts For Cheese carries more Brand PowerNuts For Cheese is in more Bay Area grocersNuts For Cheese fields the deeper lineup
Nuts For Cheese
Parmela Creamery
40
brand power
11
12
products
2
4
categories
1
12
grocers
1
$10.19
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Parmela Creamery
Distribution · 30% of score50·4
P
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
only Parmela Creamery
no top category Nuts For Cheese doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Parmela Creamery
