Nutty And Fruity vs Skinnydipped · Bay Area shelf head-to-head
Nutty And Fruity and Skinnydipped, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnydipped carries more Brand PowerSkinnydipped is in more Bay Area grocersSkinnydipped fields the deeper lineupSkinnydipped sits further up the premium end
Nutty And Fruity
Skinnydipped
24
brand power
46
6
products
15
3
categories
4
5
subcategories
5
2
grocers
14
$15.19
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutty And Fruity▭ Skinnydipped
Distribution · 30% of score8·58
N
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutty And Fruity
only Skinnydipped
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutty And Fruity · 0
no exclusive doors — everywhere Nutty And Fruity is, Skinnydipped is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutty And Fruity · Skinnydipped
