Nutty And Fruity vs Unreal · Bay Area shelf head-to-head
Nutty And Fruity and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineupUnreal sits further up the premium end
Nutty And Fruity
Unreal
24
brand power
58
6
products
25
3
categories
4
2
grocers
21
$15.19
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutty And Fruity▭ Unreal
Distribution · 30% of score8·88
N
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutty And Fruity
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutty And Fruity · 0
no exclusive doors — everywhere Nutty And Fruity is, Unreal is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutty And Fruity · Unreal
