O.t.i.s. vs Ark Naturals · Bay Area shelf head-to-head
O.t.i.s. and Ark Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ark Naturals carries more Brand PowerArk Naturals is in more Bay Area grocersArk Naturals fields the deeper lineup
O.t.i.s.
Ark Naturals
11
brand power
25
3
products
10
1
categories
2
2
grocers
4
$9.22
avg price
$14.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O.t.i.s.▭ Ark Naturals
Distribution · 30% of score8·17
O
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O.t.i.s.
no top category Ark Naturals doesn’t also play in.
only Ark Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only O.t.i.s. · 1
only Ark Naturals · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O.t.i.s. · Ark Naturals
