Oats Overnight vs Koia · Bay Area shelf head-to-head
Oats Overnight and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Oats Overnight
Koia
31
brand power
54
10
products
26
3
categories
4
4
grocers
15
$8.81
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oats Overnight▭ Koia
Distribution · 30% of score17·63
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oats Overnight
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oats Overnight · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oats Overnight · Koia
