Obour vs Zee's · Bay Area shelf head-to-head
Obour and Zee's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerObour is in more Bay Area grocersObour fields the deeper lineup
Obour
Zee's
33
brand power
20
12
products
6
4
categories
2
5
subcategories
3
4
grocers
2
$1.62
price per oz
89.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Obour▭ Zee's
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Obour
only Zee's
no top category Obour doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Obour · 3
only Zee's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Obour · Zee's
