Ocean's Balance vs Mitoku · Bay Area shelf head-to-head
Ocean's Balance and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerMitoku fields the deeper lineup
Ocean's Balance
Mitoku
0
brand power
34
3
products
13
1
categories
6
1
grocers
1
$12.69
avg price
$14.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Balance▭ Mitoku
Distribution · 30% of score4·4
O
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean's Balance
no top category Mitoku doesn’t also play in.
only Mitoku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ocean's Balance · 1
only Mitoku · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Balance · Mitoku