Octonuts vs Maisie Jane's · Bay Area shelf head-to-head
Octonuts and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's fields the deeper lineupMaisie Jane's sits further up the premium end
Octonuts
Maisie Jane's
25
brand power
43
9
products
24
2
categories
4
4
subcategories
9
6
grocers
6
87.2¢
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Octonuts▭ Maisie Jane's
Distribution · 30% of score25·25
O
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts5 vs 12 SKUs
O
1% of shelf
only Octonuts
no top category Maisie Jane's doesn’t also play in.
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Octonuts · 4
only Maisie Jane's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Octonuts · Maisie Jane's
