Odd Bagel vs Boichik Bagels · Bay Area shelf head-to-head
Odd Bagel and Boichik Bagels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boichik Bagels carries more Brand PowerBoichik Bagels is in more Bay Area grocersOdd Bagel sits further up the premium end
Odd Bagel
Boichik Bagels
19
brand power
30
6
products
6
1
categories
3
6
grocers
9
$13.43
avg price
$19.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odd Bagel▭ Boichik Bagels
Distribution · 30% of score25·38
O
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odd Bagel
no top category Boichik Bagels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Odd Bagel · 1
only Boichik Bagels · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odd Bagel · Boichik Bagels
