Oh My Gum! vs Pur Gum · Bay Area shelf head-to-head
Oh My Gum! and Pur Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oh My Gum! carries more Brand PowerOh My Gum! fields the deeper lineupOh My Gum! sits further up the premium end
Oh My Gum!
Pur Gum
28
brand power
21
12
products
3
1
categories
2
5
grocers
5
58.1¢
price per item
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oh My Gum!▭ Pur Gum
Distribution · 30% of score21·21
P
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oh My Gum!
no top category Pur Gum doesn’t also play in.
only Pur Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oh My Gum! · 2
only Pur Gum · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oh My Gum! · Pur Gum
