Oikos vs Icelandic Provisions · Bay Area shelf head-to-head
Oikos and Icelandic Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oikos carries more Brand PowerOikos is in more Bay Area grocersOikos fields the deeper lineupOikos sits further up the premium end
Oikos
Icelandic Provisions
41
brand power
31
38
products
20
2
categories
1
2
subcategories
2
7
grocers
3
38.4¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Icelandic Provisions
Distribution · 30% of score29·13
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oikos
only Icelandic Provisions
no top category Oikos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Icelandic Provisions · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Icelandic Provisions
