Oikos vs Zoi Greek Yogurt · Bay Area shelf head-to-head
Oikos and Zoi Greek Yogurt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oikos carries more Brand PowerOikos is in more Bay Area grocersOikos fields the deeper lineupOikos sits further up the premium end
Oikos
Zoi Greek Yogurt
41
brand power
16
38
products
5
2
categories
1
7
grocers
3
38.4¢
price per oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Zoi Greek Yogurt
Distribution · 30% of score29·13
Z
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oikos
only Zoi Greek Yogurt
no top category Oikos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zoi Greek Yogurt · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Zoi Greek Yogurt
