Old Bay® vs Chef Paul Prudhomme's · Bay Area shelf head-to-head
Old Bay® and Chef Paul Prudhomme's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Old Bay® carries more Brand PowerOld Bay® is in more Bay Area grocers
Old Bay®
Chef Paul Prudhomme's
30
brand power
21
4
products
5
3
categories
3
14
grocers
4
$8.40
avg price
$5.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Bay®▭ Chef Paul Prudhomme's
Distribution · 30% of score58·17
O
C
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Bay®
only Chef Paul Prudhomme's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Bay® · Chef Paul Prudhomme's
