Old Caz vs Fieldwork Brewing Company · Bay Area shelf head-to-head
Old Caz and Fieldwork Brewing Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Old Caz
Fieldwork Brewing Company
18
brand power
18
4
products
3
2
categories
3
4
subcategories
3
2
grocers
2
$7.94
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Caz▭ Fieldwork Brewing Company
Distribution · 30% of score8·8
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Caz
no top category Fieldwork Brewing Company doesn’t also play in.
only Fieldwork Brewing Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Caz · 1
only Fieldwork Brewing Company · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Caz · Fieldwork Brewing Company