Old Fashioned vs Shampa's · Bay Area shelf head-to-head
Old Fashioned and Shampa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Old Fashioned is in more Bay Area grocers
Old Fashioned
Shampa's
16
brand power
19
6
products
6
1
categories
2
6
subcategories
6
4
grocers
1
$2.88
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Fashioned▭ Shampa's
Distribution · 30% of score17·4
O
S
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Fashioned
no top category Shampa's doesn’t also play in.
only Shampa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Old Fashioned · 4
only Shampa's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Fashioned · Shampa's
