Old Fashioned vs Upper Crust Bakery · Bay Area shelf head-to-head
Old Fashioned and Upper Crust Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust Bakery carries more Brand PowerUpper Crust Bakery is in more Bay Area grocersUpper Crust Bakery sits further up the premium end
Old Fashioned
Upper Crust Bakery
16
brand power
23
6
products
4
1
categories
2
6
subcategories
4
4
grocers
9
71.5¢
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Fashioned▭ Upper Crust Bakery
Distribution · 30% of score17·38
O
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Fashioned
no top category Upper Crust Bakery doesn’t also play in.
only Upper Crust Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Old Fashioned · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Fashioned · Upper Crust Bakery
