Olipop vs Poppi · Bay Area shelf head-to-head
Olipop and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop is in more Bay Area grocersPoppi fields the deeper lineup
Olipop
Poppi
62
brand power
60
44
products
54
3
categories
2
4
subcategories
3
22
grocers
19
24.1¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olipop▭ Poppi
Distribution · 30% of score92·79
carried in 22 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages4 vs 6 SKUs
only Olipop
only Poppi
no top category Olipop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olipop · Poppi
