Olipop vs Popwell · Bay Area shelf head-to-head
Olipop and Popwell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineup
Olipop
Popwell
62
brand power
11
44
products
3
3
categories
1
4
subcategories
1
22
grocers
1
24.1¢
price per fl oz
16.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olipop▭ Popwell
Distribution · 30% of score92·4
P
carried in 22 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olipop
only Popwell
no top category Olipop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olipop · Popwell
