Olipop vs Roar · Bay Area shelf head-to-head
Olipop and Roar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineupOlipop sits further up the premium end
Olipop
Roar
62
brand power
31
44
products
5
3
categories
3
22
grocers
11
24.1¢
price per fl oz
15.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olipop▭ Roar
Distribution · 30% of score92·46
R
carried in 22 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olipop
only Roar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olipop · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olipop · Roar