Olipop vs Wildwonder · Bay Area shelf head-to-head
Olipop and Wildwonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineupOlipop sits further up the premium end
Olipop
Wildwonder
62
brand power
42
44
products
9
3
categories
2
4
subcategories
2
22
grocers
18
24.1¢
price per fl oz
34.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olipop▭ Wildwonder
Distribution · 30% of score92·75
carried in 22 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olipop
only Wildwonder
no top category Olipop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olipop · Wildwonder
