Olive Garden vs Wish-bone · Bay Area shelf head-to-head
Olive Garden and Wish-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wish-bone carries more Brand PowerWish-bone is in more Bay Area grocersWish-bone fields the deeper lineupWish-bone sits further up the premium end
Olive Garden
Wish-bone
22
brand power
29
6
products
13
2
categories
2
3
subcategories
6
3
grocers
6
$6.69
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olive Garden▭ Wish-bone
Distribution · 30% of score13·25
O
W
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olive Garden
only Wish-bone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olive Garden · Wish-bone