Olli Salumeria vs Busseto Foods · Bay Area shelf head-to-head
Olli Salumeria and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerOlli Salumeria sits further up the premium end
Olli Salumeria
Busseto Foods
40
brand power
47
21
products
22
3
categories
6
4
subcategories
6
10
grocers
10
$2.37
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Busseto Foods
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olli Salumeria
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olli Salumeria · 6
only Busseto Foods · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Busseto Foods
