Olli Salumeria vs Fra' Mani · Bay Area shelf head-to-head
Olli Salumeria and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersOlli Salumeria fields the deeper lineup
Olli Salumeria
Fra' Mani
40
brand power
51
21
products
15
3
categories
3
4
subcategories
7
10
grocers
15
$2.37
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Fra' Mani
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olli Salumeria
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olli Salumeria · 2
only Fra' Mani · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Fra' Mani
