Olson's Baking Company vs New Bread · Bay Area shelf head-to-head
Olson's Baking Company and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerOlson's Baking Company is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
Olson's Baking Company
New Bread
31
brand power
40
9
products
34
2
categories
6
4
subcategories
13
10
grocers
3
55.6¢
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olson's Baking Company▭ New Bread
Distribution · 30% of score42·13
O
N
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olson's Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olson's Baking Company · 10
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olson's Baking Company · New Bread