Omnivore vs San Juan Island Sea Salt · Bay Area shelf head-to-head
Omnivore and San Juan Island Sea Salt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Juan Island Sea Salt carries more Brand PowerOmnivore is in more Bay Area grocersSan Juan Island Sea Salt fields the deeper lineupOmnivore sits further up the premium end
Omnivore
San Juan Island Sea Salt
21
brand power
30
5
products
54
2
categories
1
5
grocers
1
$3.23
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Omnivore▭ San Juan Island Sea Salt
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Omnivore
only San Juan Island Sea Salt
no top category Omnivore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Omnivore · 4
only San Juan Island Sea Salt · 0
no exclusive doors — everywhere San Juan Island Sea Salt is, Omnivore is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Omnivore · San Juan Island Sea Salt