Omnom vs Lily's · Bay Area shelf head-to-head
Omnom and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Omnom
Lily's
12
brand power
48
6
products
28
1
categories
5
2
subcategories
6
5
grocers
14
$2.38
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Omnom▭ Lily's
Distribution · 30% of score21·58
O
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Omnom
no top category Lily's doesn’t also play in.
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Omnom · 0
no exclusive doors — everywhere Omnom is, Lily's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Omnom · Lily's