On The Border vs Casa Chicas · Bay Area shelf head-to-head
On The Border and Casa Chicas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocersCasa Chicas fields the deeper lineup
On The Border
Casa Chicas
16
brand power
35
3
products
10
2
categories
4
3
grocers
7
$4.66
avg price
$8.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ On The Border▭ Casa Chicas
Distribution · 30% of score13·29
O
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only On The Border
no top category Casa Chicas doesn’t also play in.
only Casa Chicas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: On The Border · Casa Chicas